1) Colds/Flu’s - the average human gets 2-5 colds a year and are frequently
affected two-to-four days after others are first exposed
2) Applause - nothing like a few well-placed plants to get a crowd clapping
in synch
3) Opinions - the foundation of viral marketing rests on this
assumption
4) Fashion - I'm not too sure why there isn't an Amazon for fashion but
they could clean up based on influencer-led movements in style
5) Measles - one of the most communicable viruses in the world - 90%
of household members who are not immune but are exposed to it end up
contracting it
6) Fear -one only need to see our global economic meltdown, to see this
piece of human psychology play out
7) Gossip/Scandal - Sarah Palin/Tina Fey, American Idol, Britney Spears, Paris Hilton,
Oscar Night, Gawker - I rest my case
8) Stress - 78% belived Bush's State of the Union in 2007 was going in
the right direction; now less than 2 years later, 83% believe the country
is heading in the wrong direction
9) Negative Energy & Enthusiasm -misery loves company and everybody
loves a party
10) Obesity - there is a 171% increased chance if a good friend increases
weight, so will you..be forewarned
11) Yawning - 40-60% of people who hear talk about yawning, do it
themsleves
